for founders & experts
for founders & experts
Done-for-you cinematic personal brand content.
Done-for-you cinematic personal brand content.
Partner with Juan to consistently post world-class, cinematic personal brand content — without becoming a full-time content creator.
Partner with Juan to consistently post world-class, cinematic personal brand content — without becoming a full-time content creator.
We capture your expertise in just a few hours, and turn it into 3 month's worth of strategic personal brand content — designed to generate attention, trust and inbound demand.
We capture your expertise in just a few hours, and turn it into 3 month's worth of strategic personal brand content — designed to generate attention, trust and inbound demand.
trusted by global founders & experts
trusted by global founders & experts
HOW IT WORKS
HOW IT WORKS
A done-for-you content system that gives you your time back
A done-for-you content system that gives you your time back
Stop wasting time figuring out "what to say" in your content. We handle the process of planning, directing, and capturing you "yapping" naturally about what you know best.
All you need to do is show up. The process is easy as 1-2-3…
WE CHAT
We'll discuss your personal brand goals and create a custom content strategy for you to review and approve.
WE capture
Once your strategy is approved, we'll schedule your immersive content sprint — where we'll capture 3 month's worth of strategic talking-head content and b-roll in just a few hours of your time.
you get views & leads
Once your content is captured, we'll run your system. Including: editing, publishing and dialing in your custom, automated lead-conversion funnel. Along with monthly performance reviews with you.
WHO THIS IS FOR
WHO THIS IS FOR
BUILT FOR EXPERTS WHO REFUSE TO BE INVISIBLE
BUILT FOR EXPERTS WHO REFUSE TO BE INVISIBLE
This is a hands-on content growth partnership for founders & experts who want to build a personal brand that grows their business - without becoming a full-time content creator.
the old you
the old you
struggle city
Your personal brand is non-existent.
You don't know "what to say" in your content, and trying viral ideas, or reading AI scripts feels inauthentic.
You post inconsistently, because you don't have the time to plan, shoot, edit and upload every day.
You're constantly cycling through freelance editors, handling revision requests, or doing it all yourself.
You're not generating any interest, leads or sales from your content.
future you
future you
The catalyst OS™
You have a high-leverage personal brand that builds trust, reciprocity, and community 24/7.
You have a system in place for capturing your ideas and expertise in an authentic way, without scripts.
Our done-for-you process ensures you're posting content you're proud of, daily.
You have a trusted partner that cares about creating a branded content style that you love.
Your content attracts and converts strangers into leads for you, on autopilot - and you can see exactly what's working in one organized dashboard.
the benefits
the benefits
authentic presence
Your content feels like you're talking to a friend. We capture your expertise through guided, organic conversation and prompts, not scripts or teleprompters. Backed by cinematic camera work, and a premium visual identity in your edits — your content positions you as the authority in your space and attracts the clients you actually want.
content sprints
Save hours every week. One immersive content production sprint gets you 3 months' worth of custom, short-form content. You show up once, let us direct you and capture your expertise, and we handle the rest. Strategy, editing, posting, and lead-generation system set up.
client acquisition
Turn strangers into leads on autopilot. We install a custom lead-conversion flow on the back-end of your content, so you can capture emails, book appointments, or manage inbound demand while you sleep.
testimonials
testimonials
what CLIENTS are saying
what CLIENTS are saying
Don't just take our word for it. Hear directly from the founders & experts who've transformed their personal brand with us.
Don't just take our word for it. Hear directly from the founders & experts who've transformed their personal brand with us.
Tom Youngs
Tom Youngs
scale 20
scale 20
zoë Markos
zoë Markos
zmt retreats
zmt retreats
Harry Johnson
Harry Johnson
Atlas optimised
Atlas optimised
Jess Mouneimne
Jess Mouneimne
Primal wellness
Primal wellness
Cam Watson
Cam Watson
"What I liked about it is they took a step back from just being like, let's get you more leads or book more appointments, and we reverse engineered what the client, or our target avatar wanted."
"What I liked about it is they took a step back from just being like, let's get you more leads or book more appointments, and we reverse engineered what the client, or our target avatar wanted."
Otto Boas
Otto Boas
"Absolutely massive shout out to Juan and the whole team for completely changing the game for us with respect to the amount of highly qualified bookings we are now getting on a daily, weekly, and monthly basis."
"Absolutely massive shout out to Juan and the whole team for completely changing the game for us with respect to the amount of highly qualified bookings we are now getting on a daily, weekly, and monthly basis."
Shaun Johnson
Shaun Johnson
"This was by far the most content I’ve ever been able to shoot in a day, this was awesome. The style is awesome, and the graphics are great. Everyone really likes them. 👍🙏"
"This was by far the most content I’ve ever been able to shoot in a day, this was awesome. The style is awesome, and the graphics are great. Everyone really likes them. 👍🙏"
Richard Low
Richard Low
"I feel so good about the direction of our content, the style of our content, my ability to sustain this.…a thousand percent, he was the the right person to work with."
"I feel so good about the direction of our content, the style of our content, my ability to sustain this.…a thousand percent, he was the the right person to work with."
Tom Youngs
Tom Youngs
"The results have been insane… Just in the past month, I have more than doubled my audience on Instagram…"
"The results have been insane… Just in the past month, I have more than doubled my audience on Instagram…"
Charlie Ocean
Charlie Ocean
"I have so appreciated working with him because pretty much right away, he got a feel of my voice and branding and the kind of messages I wanted to create."
"I have so appreciated working with him because pretty much right away, he got a feel of my voice and branding and the kind of messages I wanted to create."
Daniel Graves
Daniel Graves
"Working with Juan has been an incredible experience. He's been very positive, and he's easy to work with. His communication flow is simple, yet he executes on point."
"Working with Juan has been an incredible experience. He's been very positive, and he's easy to work with. His communication flow is simple, yet he executes on point."
Marvin Head
Marvin Head
"In the first few weeks alone, I landed a new client who paid in full. My Instagram engagement skyrocketed… By the second month of our collaboration, I had already secured three coaching clients. My calendar is now packed with two to four lead calls a day"
"In the first few weeks alone, I landed a new client who paid in full. My Instagram engagement skyrocketed… By the second month of our collaboration, I had already secured three coaching clients. My calendar is now packed with two to four lead calls a day"
Tom Youngs
Tom Youngs
"The results have been insane… Just in the past month, I have more than doubled my audience on Instagram…"
"The results have been insane… Just in the past month, I have more than doubled my audience on Instagram…"
Cam Watson
Cam Watson
"What I liked about it is they took a step back from just being like, let's get you more leads or book more appointments, and we reverse engineered what the client, or our target avatar wanted."
"What I liked about it is they took a step back from just being like, let's get you more leads or book more appointments, and we reverse engineered what the client, or our target avatar wanted."
Marvin Head
Marvin Head
"In the first few weeks alone, I landed a new client who paid in full. My Instagram engagement skyrocketed… By the second month of our collaboration, I had already secured three coaching clients. My calendar is now packed with two to four lead calls a day"
"In the first few weeks alone, I landed a new client who paid in full. My Instagram engagement skyrocketed… By the second month of our collaboration, I had already secured three coaching clients. My calendar is now packed with two to four lead calls a day"
Shaun Johnson
Shaun Johnson
"This was by far the most content I’ve ever been able to shoot in a day, this was awesome. The style is awesome, and the graphics are great. Everyone really likes them. 👍🙏"
"This was by far the most content I’ve ever been able to shoot in a day, this was awesome. The style is awesome, and the graphics are great. Everyone really likes them. 👍🙏"
Richard Low
Richard Low
"I feel so good about the direction of our content, the style of our content, my ability to sustain this.…a thousand percent, he was the the right person to work with."
"I feel so good about the direction of our content, the style of our content, my ability to sustain this.…a thousand percent, he was the the right person to work with."
Charlie Ocean
Charlie Ocean
"I have so appreciated working with him because pretty much right away, he got a feel of my voice and branding and the kind of messages I wanted to create."
"I have so appreciated working with him because pretty much right away, he got a feel of my voice and branding and the kind of messages I wanted to create."
Otto Boas
Otto Boas
"Absolutely massive shout out to Juan and the whole team for completely changing the game for us with respect to the amount of highly qualified bookings we are now getting on a daily, weekly, and monthly basis."
"Absolutely massive shout out to Juan and the whole team for completely changing the game for us with respect to the amount of highly qualified bookings we are now getting on a daily, weekly, and monthly basis."
Daniel Graves
Daniel Graves
"Working with Juan has been an incredible experience. He's been very positive, and he's easy to work with. His communication flow is simple, yet he executes on point."
"Working with Juan has been an incredible experience. He's been very positive, and he's easy to work with. His communication flow is simple, yet he executes on point."
THE CATALYST OS™ process
THE CATALYST OS™ process
How The System Runs
How The System Runs
A streamlined system designed to capture your expertise, produce content that converts, and compound your authority over time.
A streamlined system designed to capture your expertise, produce content that converts, and compound your authority over time.
clariFy
clariFy
We chat with you to understand your goals before performing deep research on your industry. Then we build a custom content strategy designed to grab attention from strangers, nurture your followers, and convert your leads and community into paying clients.
We chat with you to understand your goals before performing deep research on your industry. Then we build a custom content strategy designed to grab attention from strangers, nurture your followers, and convert your leads and community into paying clients.
capture
capture
We meet with you in-person, to execute an immersive content sprint. No need to prepare "what to say". We direct you and capture your expertise and story organically, along with all the b-roll footage we'll need to produce 3 month's of truly well-rounded personal brand content.
We meet with you in-person, to execute an immersive content sprint. No need to prepare "what to say". We direct you and capture your expertise and story organically, along with all the b-roll footage we'll need to produce 3 month's of truly well-rounded personal brand content.
craft
craft
Your raw footage becomes scroll-stopping, premium content. Custom branding, dynamic editing — refined through a feedback loop until every piece meets your standard.
Your raw footage becomes scroll-stopping, premium content. Custom branding, dynamic editing — refined through a feedback loop until every piece meets your standard.
circulate
circulate
Every video is scheduled and posted across your preferred social channels consistently, making you an omni-present authority with your ideal audience. We also help with running a simple Instagram ads strategy that let's you amplify your reach with your winning content.
Every video is scheduled and posted across your preferred social channels consistently, making you an omni-present authority with your ideal audience. We also help with running a simple Instagram ads strategy that let's you amplify your reach with your winning content.
compound
compound
We install a custom lead-conversion flow on the back-end of your content, so you can capture emails, reply to DMs and turn strangers into leads - all on autopilot.
We install a custom lead-conversion flow on the back-end of your content, so you can capture emails, reply to DMs and turn strangers into leads - all on autopilot.
The catalyst OS™ Dashboard
The catalyst OS™ Dashboard
Your Entire Content Operation In One Place
Your Entire Content Operation In One Place
Catalyst OS™ is the streamlined process and custom dashboard behind everything we do for you. Strategy, production, distribution, and performance tracking — all connected, all in one place, all working for you.
Catalyst OS™ is the streamlined process and custom dashboard behind everything we do for you. Strategy, production, distribution, and performance tracking — all connected, all in one place, all working for you.
WHAT WE'LL CAPTURE
WHAT WE'LL CAPTURE
YOUR PERSONAL BRAND WORLD
YOUR PERSONAL BRAND WORLD
We leverage the "5 P's of Authority" framework to make sure we capture well-rounded personal brand content that creates a real relationship with your ideal future connections and clients. Wherever applicable for your brand, we'll capture:
We leverage the "5 P's of Authority" framework to make sure we capture well-rounded personal brand content that creates a real relationship with your ideal future connections and clients. Wherever applicable for your brand, we'll capture:
your persona
your persona
Your real life. We'll capture the hobbies, interests, and habits that give your life texture, outside of work, so your audience can relate to you on a human level.
Your real life. We'll capture the hobbies, interests, and habits that give your life texture, outside of work, so your audience can relate to you on a human level.
your principles
your principles
Your values. We'll dig into your true perspectives and opinions with authentic talking head clips, to help you attract an audience who aligns with you.
Your values. We'll dig into your true perspectives and opinions with authentic talking head clips, to help you attract an audience who aligns with you.
your philosophy
your philosophy
Your way of getting results. We'll capture the unique way you do what you do. Your process, your frameworks, etc. The brass tacks stuff.
Your way of getting results. We'll capture the unique way you do what you do. Your process, your frameworks, etc. The brass tacks stuff.
your proof
your proof
Your "receipts". We'll document you "doing the thing you do" and share the case studies and results you've created for yourself and your clients.
Your "receipts". We'll document you "doing the thing you do" and share the case studies and results you've created for yourself and your clients.
your path
your path
Your "heroes journey". We'll help you tell the story of where you and your business started, and where you are now, so your audience can relate to your journey, root for you, and come along for the ride.
Your "heroes journey". We'll help you tell the story of where you and your business started, and where you are now, so your audience can relate to your journey, root for you, and come along for the ride.
about
about
your content growth partner
your content growth partner
Dear founder
You've got hard-earned expertise, a business, and a reputation with the people who already know you.
But online, you're invisible. Your content, if you post at all, doesn't sound like you. It feels stiff, scripted, or it just never gets made, because figuring out "what do I even say" is its own kind of exhausting.
I get it. I spent a decade behind the scenes for other people's brands, and when I started building my own, I made every mistake you'd expect: scripts that felt fake, formats that weren't me, and good ideas that never saw the light of day, because I got in my own way.
Whether you like it or not… Your personal brand is your reputation now.
And your authenticity is the biggest advantage you have over your competition.
That's why we've evolved how we work with our clients: No more scripts. No more teleprompters. We come to you, capture your work and life, and you walk away with months of content that actually resonates with the type of people you want to connect with.
See you on the inside.
FAQs
FAQs
frequently asked questions
frequently asked questions
What's the investment?
How much content do I actually get?
How much of my time does this require?
What if I'm not great on camera?
What if I don't love the editing style?
How long until I see results?
How long is the commitment?
GET STARTED
GET STARTED
your content should be building trust with your audience while you sleep
your content should be building trust with your audience while you sleep
HOW IT WORKS
A done-for-you content system that gives you your time back
Stop wasting time figuring out "what to say" in your content. We handle the process of planning, directing, and capturing you "yapping" naturally about what you know best.
All you need to do is show up. The process is easy as 1-2-3…
WE CHAT
We'll discuss your personal brand goals and create a custom content strategy for you to review and approve.
WE capture
Once your strategy is approved, we'll schedule your immersive content sprint — where we'll capture 3 month's worth of strategic talking-head content and b-roll in just a few hours of your time.
you get views & leads
Once your content is captured, we'll run your system. Including: editing, publishing and dialing in your custom, automated lead-conversion funnel. Along with monthly performance reviews with you.
authentic presence
Your content feels like you're talking to a friend. We capture your expertise through guided, organic conversation and prompts, not scripts or teleprompters. Backed by cinematic camera work, and a premium visual identity in your edits — your content positions you as the authority in your space and attracts the clients you actually want.
content sprints
Save hours every week. One immersive content production sprint gets you 3 months' worth of custom, short-form content. You show up once, let us direct you and capture your expertise, and we handle the rest. Strategy, editing, posting, and lead-generation system set up.
client acquisition
Turn strangers into leads on autopilot. We install a custom lead-conversion flow on the back-end of your content, so you can capture emails, book appointments or manage inbound demand while you sleep.
WHO THIS IS FOR
BUILT FOR EXPERTS WHO REFUSE TO BE INVISIBLE
This is a hands-on content growth partnership for founders & experts who want to build a personal brand that grows their business - without becoming a full-time content creator.
the benefits
the old you
struggle city
Your personal brand is non-existent.
You don't know "what to say" in your content, and trying viral ideas, or reading AI scripts feels inauthentic.
You post inconsistently, because you don't have the time to plan, shoot, edit and upload every day.
You're constantly cycling through freelance editors, handling revision requests, or doing it all yourself.
You're not generating any interest, leads or sales from your content.
future you
The catalyst OS™
You have a high-leverage personal brand that builds trust, reciprocity, and community 24/7.
You have a system in place for capturing your ideas and expertise in an authentic way, without scripts.
Our done-for-you process ensures you're posting content you're proud of, daily.
You have a trusted partner that cares about creating a branded content style that you love.
Your content attracts and converts strangers into leads for you, on autopilot - and you can see exactly what's working in one organized dashboard.